Printer.com Study Shows More Expensive Printers Have Lower Ownership Costs

Printer.com carried out a study into the top ten printers that will give the most economic benefit to small businesses.

San Jose, CA – February 18, 2009 — With one of the largest independent databases of printer, ink and toner cartridge information currently available, Printer.com recently conducted a study of popular printer models for small businesses. This study was conducted across its database of printer vendors, and took into account product pricing from partner merchants in both the U.S. and Europe.

The study shows that the spread in the Total Cost of Ownership (TCO) between similar small business printer models can exceed $10,000 over five years. Printer.com has published a list of the top 10 small business printers, based on TCO, so small business owners can see how the selection of a printer can impact their overall operational costs.

In this Top 10 list, the difference in TCO is $1288 between the model with the lowest TCO (Xerox Phaser 8560 MFP N) and the one with the highest TCO (HP Color LaserJet 2820). It is interesting to note that, in general, the most expensive printers have the lowest overall ink and toner costs. This is a case where spending more for a printer initially can save money in the long run, based on the costs of ink and toner cartridges.

For example, the average price of $1451 for the Xerox Phaser 8560 MFP N printer is $828 more than the HP Color LaserJet 2820, yet the toner cartridge costs for the HP over five years exceeds that of the Xerox by $2116. In our current economy, small business owners should consider overall operational costs when considering a printer purchase. They need to determine if the purchase price of a less expensive printer is offset by the generally higher operational costs.

According to Bob Crum, Director of U.S. Operations for Printer.com, “Business owners need to be aware of the long term cost implications of buying less expensive printers. The ownership costs of these printers are generally higher because of more expensive toner replacement costs.” He added, “It’s another example of ‘you get what you pay for’. But, as our study shows, there are models that have a nice combination of low initial cost and decent long term ownership costs.”

In addition to the costs of ink and toner replacement for both black-and-white and color printers for small businesses, Printer.com also accounted for costs of service and maintenance. For some models of printers, the service and maintenance costs alone can exceed the initial price of the printer itself.

About Printer.com

Printer.com is operated by Printer.com, Inc. in San Jose, CA, and owned by Treasuron International, an independent resource in the online marketplace for printers and cartridges. Launched in 2008 with the aim of providing unbiased information on a wide range of printers and cartridges and presenting them in an objective way which enables accurate comparisons, Printer.com currently features more than 4,500 printers and 1,600 cartridges in its database connected to authorized online retailers.

For more information please visit the website at http://www.printer.com.

Printer.com, Xerox Phaser 8560 MFP N, HP Color LaserJet 2820, Konica-Minolta Magicolor 4690 MF, Xerox Phaser 8860 MFP D, Xerox Phaser 8560 MFP D, Brother DCP 9040 CN, Brother MFC 9440 CN, Brother DCP 9045 CDN, Brother MFC 9840 CDW, Samsung CLX-6200 FN, HP Color Laserjet 2820

Manufacturer and Type Average
Price
Cartridge
Costs
5 Years
Total
Costs
Xerox Phaser 8560 MFP N $1,451 $6,193 $7,644
Konica-Minolta Magicolor 4690 MF $1,000 $6,894 $7,894
Xerox Phaser 8860 MFP D $3,653 $4,384 $8,037
Xerox Phaser 8560 MFP D $1,858 $6,193 $8,051
Brother DCP 9040 CN $516 $8,147 $8,663
Brother MFC 9440 CN $577 $8,147 $8,724
Brother DCP 9045 CDN $608 $8,147 $8,755
Brother MFC 9840 CDW $645 $8,147 $8,792
Samsung CLX-6200 FN $700 $8,179 $8,879
HP Color Laserjet 2820 $623 $8,309 $8,932

Study Shows 300% Premium to Print in Color

Printer.com released its annual study of consumer and small to medium-sized business printers finding that printing in color can be 3 times as expensive.

San Jose, CA – February 5, 2009 — Printer.com announced today that it has completed its 2008 study of consumer and small to medium-sized business printers sold in the United States. With the largest independent database of printers, ink and toner cartridges across nearly every major printer brand, Printer.com was in a unique position to analyze total ownership costs to spot overall general trends.

“Not only does it cost about three times as much to print pages in color,” said Bob Crum, Director of U.S. Operations for Printer.com, “but for larger printers used in medium-sized businesses, the cost can be five times as high.”

Printer.com’s annual study analyzed the ink and toner replacement costs for printers for home, small and medium business uses. The study was conducted across 11 major manufacturer brands, and was based on the costs of printing 1,000 pages.

As “the independent printer comparison site,” Printer.com generated a great deal of interest in the online domain-name community when a team of Dutch entrepreneurs paid $800,000 in 2007 for the domain name and subsequently launched the printer cost comparison site in The Netherlands in 2008.

Since then, the company has steadily grown its business in The Netherlands, and made the strategic decision to enter the U.S. market in 2008. Since the U.S. launch in December 2008, Printer.com has begun to attract thousands of unique visitors a day, and has registered more than 35 vendors as printer, ink and toner reselling partners.

“By offering more transparency into actual printer ownership costs for consumers and small businesses,” said Crum, “we hope to be able to win the trust of our users. It’s all about the user experience, and studies like this one help highlight the kinds of information we’d like our audience to know, especially in these tough economic times.”

About Printer.com

Printer.com is operated by Printer.com, Inc. in San Jose, CA, and owned by Treasuron International, an independent resource in the online marketplace for printers and cartridges. Launched in 2008 with the aim of providing unbiased information on a wide range of printers and cartridges and presenting them in an objective way which enables accurate comparisons, Printer.com currently features more than 4,500 printers and 1,600 cartridges in its database connected to authorized online retailers.

For more information please visit the website at www.printer.com.