ENV 101: How to be Green While Appearing Otherwise
Several of our articles in the past have been about greener printing whether through the use of different fonts to save ink and paper or through the recycling of printers and printer accessories. We feel that there are ways to decrease our carbon footprint and with small adjustments to your working world, we can all help to save the environment.
You can imagine our chagrin when we came across a stunt that was pulled recently to set a world record – “The Largest printout in the World unveiled at CeBIT.”
CeBIT is “the world’s largest trade fair showcasing digital IT and telecommunications solutions for home and work environments.” It has been held annually in Hannover, Germany since 1986 and their key mission is to create an international platform for notes comparison and to showcase key findings.
At the 2009 conference, PrintDreams, a company based out of London whose main focus is taking a visionary look at eco-friendly printing, decided to create the largest printout in the world in a parking lot in Hannover.
The printout consisted of “15.5 trillion ink dots on 7,000 square meters of ordinary office paper… [a] full color, high definition image in an unprecedented format. While normal desktop output is best viewed at arm’s length, this record-breaking printout [needed] to be seen from the sky – or at least a couple hundred meters away.”
Take a moment to look at the printout below (no sound).
My first thought was “That’s a lot of paper.“ More than 110,000 sheets, to be exact. I was immediately angry at this complete waste of ink and paper all for the sake of a record. It seemed excessive for something so silly.
Appearances aren’t always as they seem. PrintDreams created this display for an important environmental message. They used RMPT™ (Random Movement Printing Technology) to create the advertisement and the benefits of this technology far outweigh the 30 trees that were sacrificed.
Raw Materials – Globally, adoption of RMPT™ could save up to 325,000metrics tons of raw materials which are enough to build 4 cruise ships. It might not seem like much, but take the Titanic, add updated technology and then clone it 3 times. That’s a lot of square footage and luxury.
Electricity – According to PrintDreams, printers annually use about 2% of the world’s energy consumption. RMPT™ printers like the PrintBrush™ could save 291 terawatt/hours of electricity each year. This is similar to the annual amount of energy used by Italy.
Shipping – Nearly 100 million printers are shipped throughout the world each year. These printers require boxes, labels and packaging materials which add up quickly for medium to large sized printers. RMPT™ technology is on a much smaller scale and would greatly reduce our shipping footprint.
Manufacturing – PrintDreams’ printers can fit in the palm of your hand. You can take it with you on a plane, to church or to a fancy party. Manufacturing is on a much smaller scale and reduces post-manufacturing materials. Likewise, less energy is used, workplaces are safer and entry-level jobs more likely.
The technology is there to be environmentally friendly without compromising printout quality or printing speed. The biggest drawback is large print runs, but for smaller jobs like printing out an e-mail, PrintDreams’ efficiency can greatly impact the world’s ecology. We can only hope that they recycled those 30 trees so they can be used again.
Read the original article: The Largest printout in the World unveiled at CeBIT.
See our previous article about a printer that uses RMPT™.



Comic Sans – This font is so disliked, that since 2002, it has had its own hate
but I think I understand why. Studies have shown that serif fonts are very difficult for people to read on a computer. (The evidence is pretty overwhelming, but the head of your marketing department is going to continue ignoring the facts.) So I think a caveat needs to be placed on this one that while it is very disliked online, it is liked and sometimes even preferred in print materials.
It had been around since the beginning of Windows, but it looks so cheesy. Have you noticed how many times it is used by religious and historical organizations? The want Old English, but they know that most of their readers will struggle to read it, so they switch to Monotype Corsiva. And don’t even get me started about how awful it is in all caps.
Papyrus – When this font first came out, I was a big fan. It was easy-to-read with a touch of the Holy Land making it perfect for holiday cards, weddings, bar mitzvahs and self published books about the Old Testament. But after a couple of years, it became fairly tiresome. It is still used by many people, but it should be used with more care.
We get it… you like pretending that you are going to massacre your guests at a party at your place on Halloween. Do you have to tell us all about it? There was a time when people kept that a secret. Seriously though, try to find some other fonts that give off a gothic or creepy feel rather than immediately making your fonts look like they need a transfusion.
OnDemandBooks
The Brother HL-2170W printer, connected over a wireless network, was usable from all computers right out of the chute. No muss, no fuss. I believe the drivers were on the Windows 7 disc and there were absolutely no problems associated with using the printer afterward including the “manual duplexing” option. I was actually very surprised, and pleased, that the Brother printer worked that well.
The
The Photosmart Pro B9180, connected over a wired network, is used for fine art printing from our desktop computer which was running XP. This printer uses pigment based inks to print on a wide variety of fine art papers and produces prints of stunning quality. I use Adobe Lightroom to manage my photography and printing to the printer also involves the use of ICC profiles for the different papers. After the OS install (a clean install of Windows 7 with migration assistance from PC Mover), the printer would print, but it had only a basic driver. I went to the HP website to download the Windows 7 version of the driver and installed it. I had a bit of a problem when the software wouldn’t detect the printer over the network, but a few adjustments fixed that. I reinstalled the ICC profiles for the papers I use and the printer was back to working beautifully from Lightroom.
The Photosmart 3210, also connected over a wired network, was another issue entirely. This printer is a print/scan/copy unit and, to be quite honest, its usability suffered under Windows XP because of the lousy quality of the HP software that came with it. Like the C7280, it also has HP Solutions Center to allow you to configure the actions of front panel buttons and to take advantage of special scanning, copying and printing options. However, the HP Solution Center for this printer was nothing less than horrible. The Solution Center would regularly “lose” the printer and claim that it was not connected. The actions of the front panel buttons would regularly be “lost” as well and wouldn’t activate the right software on the computer. I tried for several years to install updates, reinstall software and troubleshoot until I just gave up and stopped using some of the advanced features of the printer.

Do you remember when sports all of a sudden embraced the advertisement world and began to sell the naming rights to their arenas, bases and bathrooms? That trend isn’t going to be going away anytime soon and with the quick technological leaps coming in the printer world, we might be seeing the marketing trend expanding into drinks.




Another plus to note is that it is 600dpi, allowing you to print good quality graphics. It weighs a little over 8 ounces and it runs on a Lithium-Ion battery. The preliminary price is not cheap… $199 dollars. But the ease it brings to your day is worth the money.
The majority of over 10,000 people participating in a study in 21 countries are self-conscience about the carbon footprint of their printing activities.
3D Ventures
Hospitals aren’t the only places finding new uses in 3D printing technology. Dental offices are also able to use these printers to help them with many different procedures including implants and molds. The InVision™ DP 3-D Printer by 3D Systems Corporation has made this a reality.
